Our project-shaping process gives you a reliable, end-to-end roadmap of your project. It ensures that the solution will fit your goals and those of your audience.
ThoughtForm’s project-shaping process is designed to deliver a balanced design solution. The process pathway flows from initial strategy through final execution, while shifting focus between client and user perspectives.
Vision Catching gathers insights from inside your organization. To understand your needs and goals, we convene key stakeholders to complete proprietary exercises configured for your project.
Exploring and Understanding gathers insights that lie outside your organization—about end users, market environment, competitors, trends, and domain knowledge.
Experience Crafting builds on insights uncovered in the first two stages to model a communication experience that serves user needs as well as business goals.
Evaluating and Planning applies analytical methods to help you make informed choices among design options.
Expressing transforms insights, vision, and plans into tangible results: thoughtful, imaginative, and sensitively executed designs.
Design Innovation Guides organize our research and thinking to help you provide targeted feedback and make informed choices.
Process Tuning recognizes that no two projects are alike. By placing more or less emphasis on each stage, we tune the process to your specific needs.