People

We’re a team of thoughtful and inquisitive people who share a belief in the power of design to solve tough communication problems.

Alex

Project Manager

Alex Russo

Project Manager

Coordinates, communicates, and seamlessly tracks projects from initial concept until completion.

Die-hard Hokie fan, wannabe professional skier, and closeted Francophile.

BS, Communication & Public Relations with an emphasis in Psychology from Virginia Tech

AmyJo

Writer

AmyJo Brown

Writer

Captures facts and translates them into readable, revealing stories that offer new perspective.

Journalism advocate, amateur urban gardener, and bread baker.

BA, Print Journalism with International Relations emphasis, Bowling Green State University

Anna

Financial Manager

Anna Mihalko

Financial Manager

Shareholder

Plans and executes financial and legal strategy across all functions of the practice.

Serious amateur designer, home renovator, and ancestral journeyer.

BS, Business Administration with concentration in Accounting, Duquense University

Blake

Account Manager

Blake Lightholder

Account Manager

Frames client challenges, clarifies objectives, and ensures optimal collaboration and communication.

Mountain biker, reclaimed wood artisan, compulsive list maker.

BA Communication, Grove City College

Brandy

Project Manager

Brandy Peightal

Project Manager

Budgets, plans, schedules, and coordinates so that project management is as elegant as the final design.

Soccer enthusiast, amateur furniture refinisher, punk rocker at heart.

AS, Graphic Design, Art Institute of Pittsburgh

Carla

Account Manager

Carla Williamson

Account Manager

Dedicated to keeping client’s objectives front and center and developing creative solutions to address their most pressing needs.

Family historian, scrapbook artist. Appreciates a fine craft beer.

BS, industrial management, Carnegie Mellon
MBA, marketing, Katz Graduate School of Business, University of Pittsburgh

Cullyn

Writer

Cullyn Thomson

Writer

Digs through tangled information to pick out threads of theme, audience, character, and purpose, then weaves them into compelling stories.

Yogi, knitter, reader, and unapologetic carb-lover.

BA, English Literature with French minor, Denison University

Doris

Project Logistics Manager

Doris Zurawka

Project Logistics Manager

Shareholder

Coordinates ThoughtForm’s ongoing portfolio of projects—and its management team.

Onetime teacher, flutist and ballet student; ardent rock and roll concert-goer.

BS, Business Education, University of Pittsburgh

Gwyn

Writer

Gwyn Cready

Writer

Flexes her consumer insight muscles, honed over 25 years of blue chip brand management, to tell stories that build brands.

Moviegoer; novelist; Scrabble player; scripted TV snob; arts, architecture and design fangirl.

BA, English literature, University of Chicago, cum laude
MBA, Marketing, University of Chicago
Board member—PERSAD Center, Familylinks, Veterans Breakfast Club

Jack

Image Specialist

Jack Kelley

Image Specialist

Creates multimedia imagery from photography to illustration to video to modeling to motion, including soundtracks.

Battle of the bands veteran, music arranger, and competitive road rallier.

BA, Fine Arts, California University of Pennsylvania

Jamie

Strategist and Designer

Jamie Slater

Strategist and Designer

Translates complex information into accessible form with an emphasis on research, process, and problem solving.

Connoisseur of jazz and avid hockey fan.

MFA, Design, Savannah College of Art and Design
BS, Pennsylvania College of Technology

John

Strategist and Designer

John Sotirakis

Strategist and Designer

Shareholder

Applies 30 years of experience with visual design and brand development to craft beautiful, informative, and award-winning design solutions.

Advocate for the arts community, skilled pianist, and occasional stage actor.

BFA, Graphic Design, Carnegie Mellon University

Board Member, Gateway to the Arts
Advisory Board Member, Point Park University's The Point Magazine and Robert Morris University's Design Department

Jonathan

Project Manager

Jonathan Ruggieri

Project Manager

Orchestrates ThoughtForm’s most complex projects in orderly procession, while keeping everyone in the loop.

Professional photographer, ardent cinephile, and practiced gastronome.

BA, Marketing with Advertising/PR and Multimedia Design emphasis, Duquesne University

Kim

Production Specialist

Kim Carter

Production Specialist

Brings extensive software skills and knowledge to bear on internal and project production support.

Former high school teacher, certified software trainer, and tennis mom.

BA, Humanities and Social Science, University of Pittsburgh

Lindsay

Strategist and Designer

Lindsay Quinter

Strategist and Designer

Works with client teams to transform messy ideas into well-ordered, beautiful solutions.

Jewelry maker and paper crafter, versatile cook, and competitive corn bag tosser.

BS, Graphic Design, University of Cincinnati

Lynnette

Operations Manager

Lynnette Kelley

Operations Manager

Shareholder

Orchestrates administrative functions, wrangles complex internal projects, and shoots trouble in the cradle.

Professional-grade baker, choir director, and health and wellness enthusiast.

BS, Applied Mathematics, University of Pittsburgh

Maeve

Strategist and Writer

Maeve Ruggieri

Strategist and Writer

Wrangles masses of information into orderly sets to aid digestion. Simultaneously wears the hats of storyteller and content strategist.

Pittsburgh blogger, Trivial Pursuit champion, adventurous foodie, and polka-dot enthusiast.

BA, English with Publishing emphasis, Penn State University

Marisa

Director of Marketing

Marisa Boevers

Director of Marketing

Brings insights on client business objectives together with ThoughtForm capabilities to help shape solutions.

Traveler and cuisine enthusiast, home renovator, and former opera producer.

BFA, Theatre Design and Production, Carnegie Mellon University

Monica

Designer

Monica Alisse

Designer

Brings a global perspective and multidisciplinary approach to every project—resulting in work that’s clear in concept and rich with meaning.

Former ex-pat, information sponge, singer, film lover.

Master degree in Design, Design Academy of Eindhoven

BFA, Rhode Island School of Design

Nancy

Administrative Specialist

Nancy Yagesh

Administrative Specialist

Manages ThoughtForm’s books, facility, and event planning.

Licensed real estate agent, traveler, gardener, and jewelry maker.

Nancy

Strategist and Designer

Nancy Herzing

Strategist and Designer

Shareholder

Leads teams to create insightful, detail-oriented solutions to thorny communication challenges.

Compulsive concert-goer, architecture junkie, and world traveler.

BFA, Graphic Design with Marketing minor, Miami University
 of Ohio

Norm

Principal, Strategist and Designer

Norm Goldberg

Principal, Strategist and Designer

Principal

Helps clients reap the value of information and knowledge by making it accessible and understandable for the people who need it.

Culinary anthropologist, contemporary art tourist, compulsive reader, and sometime photographer.

BFA, Graphic Design, Carnegie Mellon University
Entrepreneurial Fellowship, University of Pittsburgh

Reed

Founder and Strategist

Reed Agnew

Founder and Strategist

Integrates design solutions into our business practices. Works on client engagements in a strategic role. Mentors young professionals.

Hands-on designer/builder, woodland explorer, and jazz aficionado.

BS, Civil Engineering, Lehigh University
AIGA Fellow Award
Board Member, Design Management Institute

Sammie

Designer

Sammie Song

Designer

Approaches projects (and life) with the mind of an over-thinker and the heart of an empath—resulting in simple, thoughtful solutions to dense, labyrinthine problems

Cellist, crossword puzzle buff, huge bookworm, and wannabe psychologist/philosopher

Bachelor of Graphic Design, North Carolina State University – College of Design

Steve

Principal, Business Development Director

Steve Frank

Principal, Business Development Director

Principal

Leads ThoughtForm in applying design as a business method to visualize strategies and drive innovation.

Marathon runner, outdoor dweller, traveler, and people-connector.

BA, International Business and Economics, Lehigh University
Board member, Global Links