ThoughtForm draws on a 35-year history of thoughtful, rigorous, and pragmatic design to solve complex communication problems for its clients.
ThoughtForm co-founder, Reed Agnew, joins the legendary Westinghouse Design Center where he becomes manager of the design services group. Don Moyer completes an MFA at Yale University and joins Murphy Levy Wurman in Philadelphia. Grant Smith develops identity manuals for Ford and Teledyne at Unimark International, then joins Reed at the Design Center as its first manager of Graphic Design.
At the Westinghouse Design Center, figures like Charles Eames, Paul Rand, and Eliot Noyes consult with Reed and Grant as they develop design solutions for products, graphics, signage, packaging, interiors and architecture worldwide. Don serves as project manager for the U.S. Department of Transportation’s seminal Symbol Signs project, then joins the Design Center. The three discover a shared passion for making information clear and engaging through design.
Reed, Don, and Grant found the company Agnew Moyer Smith Inc. The firm’s first office is in the old mansion of an early 20th century steel baron—the only office we’ve had that came with a ballroom. The firm completes award-winning projects ranging from print to interpretive signage to brand identity to multimedia.
As our firm grows, we move to a former candy bar factory loft. We design the space ourselves to support different workstyles, with dedicated project rooms and informal meeting spaces. We win a series of Fortune 500 accounts that bring complex and interesting challenges to solve. We invite several veteran team members to become shareholders.
We create our third office space, overlooking the Monongahela River and providing even better support for collaboration, diverse workstyles, and technology. We change our name to ThoughtForm—reflecting our role of giving visual form to thought. The American Institute of Graphic Arts honors founders Reed, Don, and Grant with the prestigious AIGA Fellow Award for their contributions to excellence in graphic design.
ThoughtForm inaugurates a new generation of leadership—welcoming Steve Frank and Norm Goldberg as principal shareholders and Lynnette Kelley and Nancy Herzing as new shareholders, and affirming the continuing leadership of shareholders Anna Mihalko, John Sotirakis, Bob Whitehouse, and Doris Zurawka.